Planning for your tradeshow

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PRE-SHOW CHECKLIST

It's a good idea to keep a checklist on your desk in the weeks preceding a show. As you think of things or ideas, it will be easy to jot them down. Review that list once a week until the show, so nothing is accidentally forgotten. Items on your list might include; Confirm electrical and internet access in your booth, Order enough brochures, business cards, premiums, etc., Confirm travel reservations, Change outgoing voice mail message right before you leave the office.

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SET SPECIFIC OBJECTIVES

What do you want to accomplish by attending this show? Increasing sales is an obvious answer, but there are other important objectives that trade shows can fulfill, and they will be different for each company. When setting your objectives, keep these tips in mind: Make a written list of quantifiable objectives, verify all objectives are attainable and realistic, determine a specific timeline in which all objectives will be met, and formulate a post-show plan for meeting all objectives. Specific objectives and a method for meeting those objectives, is the key to a successful and profitable trade show!

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